Tatem
Tatem
Branding Web Design The all-in-one solution for starting up and scaling.
strategyThe visual brand of this B2B software carries the persona of an insightful leader and savvy guide with a sense of adventure. It is inviting and enjoyable without being too silly; it offers innovation and problem-solving without being stiff.
Founded by founders fed up with the tedious and archaic processes for establishing a company, Tatem set out to be the magic solution for entrepreneurs.
collaborationIllustration by Tom Clohosy Cole
The primary representation of the brand is approachable from all angles, with a friendly wordmark beside an energetic burst. The letterforms provide a warm introduction with rounded, soft corners, relaxed shapes, and lowercase. The icon simplifies a burst of ideas, tasks, and growth, into a personable spark.
Visual design of the Tatem home page, for marketing and fundraising efforts.
For the first iteration of the product, I also completed wireframes and the initial design of Tatem’s user portal.
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“We love the final product, and really think the direction that you’ve taken us is a great start to building a great company.”
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