Laura Chenel

Branding   Packaging   Web Design

Rebrand of the chef and consumer favorite, Laura Chenel goat cheese, inspired by the legacy of its namesake founder and and Sonoma terroir.

strategy

We introduced a heritage feel to the brand identity and elevated the terroir through a digital presence so fresh, it could only come from Sonoma. As a recommitment to consumers, we refreshed the packaging of the 40-year-old brand for all 40 SKUs—a rainbow of goat cheese in different flavors and styles—with new messaging to highlight Laura Chenel’s versatility as an ingredient in a recipe or as the star of a cheeseboard.